ALPHA BETA Supermarket T-Shirt - Defunct Supermarket Chain - 100% Cotton Shirt

Description

Alpha Beta was a chain of supermarkets in the United States. Stores under this brand existed between 1917 and 1995. Former Alpha Beta stores have all been purchased by other grocery chains and rebranded. Before Alpha Beta was the name of a store, it was the name of a marketing concept used in grocery stores founded by Albert and Hugh Gerrard. It referred to organizing the groceries in the store in alphabetical order. The Gerrards applied this idea to their flagship grocery store, Triangle Grocerteria, in 1915.
Then in 1917, they opened the first Alpha Beta store in Pomona, in eastern Los Angeles County, California.
The company was bought by American Stores in 1961. Skaggs Drug Centers bought American Stores in 1979 and assumed the American Stores name. Combined food and drug stores in Alpha Beta territory were re-branded as Skaggs Alpha Beta. In 1984, American Stores bought The Jewel Companies, Inc., which had owned Osco Drug since 1961.
In the late 1970s and early 1980s, Alan Hamel was the television spokesman for the Alpha Beta grocery stores in California. Although the chain used various slogans such as "You Can't Lose" and "The Savings Don't Stop", every commercial featuring Hamel ended with him saying to the audience "tell a friend".
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